About Us

Vulgar the Label isn’t just clothing - it’s a statement.

We’re here for the ones who refuse to shrink themselves to make other people comfortable. The ones who speak their mind, show up real, and don’t filter their personality to fit in. Our brand was built for those who are over being polite just to keep the peace.

We’re anti-fake. Anti-passive. Anti-blend-in.
We’re pro-attitude, pro-self-expression, and pro-say it like you fcking mean it*.

We didn’t start Vulgar to be liked by everyone. We started it because the world doesn’t need more bland, beige, “play-it-safe” clothing. Everything we create is meant to be worn boldly, without explanation. If someone’s uncomfortable? That means it’s working.

We’re not for everyone.
And that’s exactly the point.

Why “Vulgar”?

Because the word itself has power.
Historically, it meant “common” - used to shame people for being raw, emotional, honest, human.
We’re reclaiming it. Wearing it. Owning it.
You can be vulgar and still be brilliant.
You can be vulgar and still be kind.
You can be vulgar and still build an empire.

What We Stand For

• Self-expression over trends

• Comfort without compromise

• Unfiltered individuality

• No performative wokeness. No fake-deep quotes. No BS.

Our Roots

We’re proudly based in Alberta, Canada and currently shipping across North America, with plans to expand soon. This is a small operation with a loud voice, run by real people who believe in saying what they mean and wearing what they want. No hidden meanings. No agenda. Just clothing that lets you show up exactly how you are.

Vulgar is more than a label - it’s a lifestyle.